Brightwake Design

Some work doesn't
fit a template.

You are one thing in a room and something thinner on a screen. I build websites for coaches and facilitators — work I know from the inside, having run retreats and held rooms myself — so what you actually do survives the trip, not a template's guess at it.



What you get

Three things, and none
of them are a theme.

01

A design language of your own

Colour, type, texture and motion chosen for how you actually work — then written down, so it holds across your site, your emails, your cards, anything with your name on it.

02

Point, describe, done

Click anything on your live page — a photo, a paragraph, a whole section — and say what should change. No code, no ticket, no back-and-forth. I implement it and it's live, usually the same day.

03

The parts that run themselves

Booking that fills your calendar. Card, PayPal, SEPA, Apple and Google Pay. Confirmations that go out whether or not you remember.

And no monthly platform fee, ever. The site is plain files you own — it will still work in ten years, on any host, with or without me.


Ways to change it

And when you need to change something?

Most people only think to ask after they have been trapped once. There are four answers here, and you can use all of them.

Tell me

Send a text, a WhatsApp, a voice note. Describe it however it comes out. It is done within hours.

Do it yourself

Bigger change in mind — a new page, a different structure? Fill out the brief below. Ten minutes, no back-and-forth, and I'll come back with a fixed price.

Annotate

For anything smaller, mark it up right on the page — a photo, a paragraph, a section — and say what should change. I know exactly what you mean; no guessing, no explaining which line.

Built for your need

An event manager, a gallery, a price list, a members area. Made for how you work — not adapted from something that nearly fits.


Care

You never have to think
about any of it.

Domain, hosting, certificates, backups, the German legal pages. Held, renewed and kept current. If you would rather never find out what a nameserver is, you never will.

This is the part most people actually want. Building the site is a few weeks. Keeping it alive is the rest of its life.

€49 / month, or €490 a year

Includes the small things — a changed price, a new photo, a paragraph reworded. Bigger work is quoted when you want it, never assumed and never billed by surprise.


How it works

Six steps, no mystery.

01

We talk

Forty-five minutes, free. What you do, who it is for, and what is currently in the way.

02

You get a price

Fixed, in writing, before anything starts. Not hourly. It does not move later.

03

A first look

Usually inside a week. A real page in a browser you can scroll — not a picture of one.

04

We shape it

You react, I adjust. This is the part people tend to enjoy.

05

It goes live

And stays that way. I keep the lights on for as long as you want me to.

06

Full ownership

Whenever you want it, you get the keys — full control, no ties to me if you don't need them.


Fit

This is for you if

  • It's personal, and it shows. You work with people, and your website should feel like you, not a template.
  • You've outgrown "good enough." You never wanted the free builder, or you're done pretending it works.
  • You want it to run itself. Booking and payments should happen without you standing over them.
  • You'd rather talk than click through settings. A voice note beats another dashboard, any day.

Probably not if

  • You need a shop with hundreds of products. That's a different kind of build, and not mine.
  • You need it by Friday. Good work takes weeks, not days.
  • You already know exactly what you want. You just need a pair of hands — fair, just not what I offer.
  • The cheapest quote wins. That's a real answer. Just not mine.

If someone came to mind while you were reading that — that is who I am looking for.


Why me

I have sat in
both chairs.

Immanuel Holtmannspoetter, photographed in black and white against a plain grey wall, one hand at his chin, looking directly at the camera.

I studied mechanical engineering and design thinking. I have also spent years as a facilitator and bodyworker — running retreats, holding rooms, sitting with people while something shifts.

So I know what a container is. I know why the third paragraph matters more than the photograph at the top. And I know how to build the thing.

That combination is most of what you are paying for. Plenty of people can make a website. Fewer can make one that still sounds like you six months later.

Immanuel Holtmannspoetter
Brightwake Design · Timmendorfer Strand

Questions

The things people
actually ask.

Who writes the words?

We start from whatever you already have. Text, photographs, artwork, a logo, colours you already use — I work with those and bring them into one coherent look, rather than starting from nothing. If you already have material, that makes this easier, not harder.

Where words are missing, we write them together: we sit down, work out what you are actually trying to say, and I shape it into the page. You will not be handed a blank document and asked to fill it in.

What if I don't have professional photographs?

Then we design around what exists. Plenty of good sites carry very few photographs — type, space and colour do the work instead. If a shoot would genuinely make the difference, I will say so rather than quietly working around it.

Do I own it?

Yes. Your content — text, images, logo, everything you brought — is yours and always was. The finished website is yours too: exclusive, permanent, and transferable. You can change it, move it, hand it to another developer, or sell your business with it attached.

The one thing I keep is the reusable toolkit I bring to every project — the underlying design-token system, the editor, the booking and form patterns. Put simply: the tools I bring, I keep. What I make for you is yours.

One thing I ask of you: permission to show the finished site here as a case study, since that means showing your photographs and words inside it. If you would rather I didn't, say so — it changes nothing else about the work or the price.

What if I already have a domain, or a website?

Keep the domain. I can take over administering it so you never think about renewals or DNS again, but it stays registered to you and you can take it back whenever you like.

An existing site is often useful — it tells us what works, what you have outgrown, and what to carry over.

How long does it take?

Usually three to five weeks from the first call to going live.

Honestly, the variable is rarely me — it is how quickly the content comes back. The projects that take three months are not slow because of design; they stall waiting for a paragraph. I will tell you exactly what I need and when, so that does not happen.

What if I want to leave later?

You take the files and go. There is nothing to be locked into.

Your site is plain HTML, CSS and JavaScript — no platform, no database, no licence, no monthly fee to anybody. Any competent developer can pick it up and carry on. That is a deliberate choice, and it is the reason there is no lock-in to escape from.

What happens if something happens to you?

A fair question to ask anyone working alone, and the answer is the same as above — by design.

Because the site is plain files with no proprietary system behind it, it keeps running whether or not I am there, and anyone can take over. You hold the domain, the files and the repository. Nothing about your website depends on me still being around.

How many rounds of changes are included?

Two proper rounds during the build — enough to shape it properly without the project drifting for months. Beyond that is still welcome, just quoted, so neither of us ends up resenting the scope.

When do I pay?

Half to begin, half when it goes live. Care, if you want it, is monthly or yearly and you can cancel whenever — there is no minimum term.

Do you work in German?

Yes — German, English, or both with a language switch. The legal pages a German site needs (Impressum, Datenschutzerklärung) are part of the build, not an extra.

What about Google and SEO?

The foundations are built in: clean markup, genuinely fast pages, proper titles and descriptions, structured data, a sitemap. That is most of what is actually within anyone's control.

What I will not do is promise you rankings. Anyone who does is guessing.

Where is it hosted, and where does my visitors' data go?

Hosting in Europe. No cookies, no tracking, and no fonts loaded from Google — which is a real legal exposure on a lot of German sites and simply does not exist here.

The only external service on a typical build is the booking calendar, and it only loads if a visitor actually presses the button to open it.


What it costs

In public, where
it belongs.

The Fundamentals

One deep page, your design system, booking, contact, the German legal pages. Domain and hosting set up and handed over working.

€2,000–3,000

The Full Practice

Five to eight pages, a commissioned set of artwork with its own style guide, payments and automated confirmations. Everything in The Fundamentals.

€3,000–4,000

Care

Everything kept alive, current and legal, with the small changes included. Month to month — cancel whenever you like.

€49/mo

Extended Care

Everything in Care, plus more extensive edits, new pages, generated artwork, and larger adaptations after launch.

By quote

Introductory rate for the first five projects. German and English together, newsletters and HTML emails, event pages that take deposits — quoted when you want them.


Build your brief

Pick what you'd
actually want.

It takes a minute, and it tells me far more than a contact form would. Nothing here is binding.

How many pages?
Language
Taking payment
Also interested in


Or skip all that and
just talk to me.

Forty-five minutes, free, no pitch at the end. Or message me on WhatsApp directly — I'll call back as soon as I can.

This loads a calendar from TidyCal. Nothing is sent to them until you press it.

hello@brightwakedesign.com  ·  WhatsApp: +49 1522 1396654